The tag line, or slogan, of FULL LIFE FOR PETS treats is: Treat Your Dog to a Full Life! Of course that has a double meaning: We like giving our pets treats because we love them. Giving them a treat is an expression of our love for them. Love is certainly an essential part of a full life. At the same time our treats are healthy. Good food and treats are also essential to providing a full and healthy life for our pets. Treats are also a reward for good behavior!